Logo design and packaging redesign project for a well loved Irish brand
Erin Foods is a familiar name to Irish consumers. The design brief for this project was to refresh an iconic Irish brand without upsetting a large following of loyal customers.
Strict design guidelines were developed for the packaging in order to create a unified family of products. The themes were: a simple colour palette, crisp product photography on a cool grey background, simple and legible typefaces. The logo was also refined and simplified.
Finished artwork was produced for more than 50 packs, along with accompanying point-of-sale materials.
Redesigned Erin logo, right.
Erin packaging, old (left) and new (right).
Designs for a 24 hour analogue clock with an hour hand that changes colour to indicate AM and PM
True24 hour clocks are conventional battery driven office clocks - with a twist. The hour hand changes colour to indicate whether the current period is AM or PM.
The problem with conventional 24 hour clocks is that, with so many numerals crammed together, they are difficult to read. The True24 clock divides the numerals into two concentric bands and uses the hour hand to distinguish the current band. The main benefit of this arrangement is that the time can be read from the angles of the hands - just like a conventional 12 hour clock.
Green Angel is a highly regarded Irish skincare brand.
This is a redesign of their popular bath salts range with a new colourful look and a new hexagonal shape.
Green Angel Muscular Reliever
Green Angel Bath Salts range
Menu design for a pizza restaurant
Pinhead's Pizza is a popular restaurant on Dublin's South Circular Road.
Pinhead's previous menu was difficult to read with too many competing messages and a lot of reversed type. The redesign is easy to read with an attractive sketchy style.
Menu side 1
Menu side 2
Old menu (not our design)
Angels for Charity
Poster and ticket designs
Angels for Charity "Life & Soul" is a charity concert promoted by Green Angel Skincare.
All proceeds are in support of Barnardos.
We are a small graphic design company, based in Harold's Cross, Dublin, and established for 18 years. We specialise in packaging design (mainly food packaging) and Point of Sale design. We design brochures, fliers, adverts and any other printed material.
Our aim is to provide attractive and effective design at a reasonable cost.
Contact Chris Drew (353 1 454 3969 or mobile 087 232 9645) or John McCulloch (mobile 086 804 2919) for more information, or to discuss any project.